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The inaugural Motul Côte De California, held in May 2023, brought together automotive enthusiasts from Northern and Southern California for the ultimate rally experience. Motul Course De Monterey, the 4th race in the IMSA Sportscar Championship, served as the catalyst for the event, providing the inspiration to come together and celebrate. 

 

Côte De California began on Friday in Southern California where participants gathered at the infamous Duke's in Malibu for a registration lunch overlooking the Pacific. From there the journey commenced taking guests on a scenic route to Paso Robles. Arriving at Allegretto Vineyard Resort, guests were welcomed with a celebratory champagne toast. As the day transitioned into evening, dinner was served on the picturesque East Terrace of Tooth & Nail Winery, providing breathtaking views of the vineyard.

 

On Saturday, participants from Southern California began their day with a delightful brunch at Allegretto before making their way to Monterey. Meanwhile, the Côte De California NorCal leg began with a memorable lunch at the esteemed Issimi Meccanica. Participants then embarked on a picturesque drive to the prestigious Canepa Motors, where an exclusive tour awaited them. This unique opportunity allowed guests to immerse themselves in the world of automotive excellence, exploring a collection of rare and iconic vehicles while gaining insights into the rich history of the industry. 

Project Name

Motul Côte De California

& Motul Course De Monterey

Project Timeline

July 2022-May 2023

Project Date

May​ 12-14 2023

Project Type

Exotic Car Rally & Race Hospitality 

Scope of Work

Consulting, Event Planning & Production, Media, Branding, Website Design,  E-Mail Blasts, Ad Creation, Influencer Outreach, Customer Relations

After the curated drives, participants from NorCal & SoCal joined forces at Weathertech Raceway Laguna Seca to watch The Michelin Pilot Challenge 120. Following check in at Hyatt Regency and Spa, dinner was served in the atrium at the historic Sardine Factory in downtown Monterey. The first annual Motul Course De Monterey served as the main event. Participants were given the access of a lifetime from Motul. VIP Hospitality was stationed at Laguna Seca's Lakebed Lounge with premier parking in addition to a Rooftop Pavilion with arguably the best views of the track. In the hospitality areas French inspired hors d'oeuvres and libations were served throughout the day. After the exhilarating rush of the race, it was time for Côte De California to take to the track. Guests had the unique opportunity to participate in a parade lap, creating a memorable and immersive experience. The excitement and camaraderie among fellow enthusiasts were palpable as they embarked on this unforgettable journey together.

 

The first annual Motul Course De Monterey and the remarkable festivities of Côte De California truly showcased the passion for automotive excellence and the joy of shared experiences. It was an event that united enthusiasts, provided exclusive access, and left a lasting impression on those who attended. Stay tuned for future events where we will continue to celebrate the thrill of the race track, the beauty of curated drives, and the unmatched camaraderie of the automotive community.

FEATURED PARTNERS

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TAP TO WATCH HIGHLIGHTS

COTE DE CALIFORNIA SOCAL FRIDAY
LINQ Project Cote De California
CANEPA LINQ PROJECT
race team media linq project

VLOGS FROM CÔTE DE CALIFORNIA

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