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The inaugural Motul Côte De California, held in May 2023, brought together automotive enthusiasts from Northern and Southern California for the ultimate rally experience. Motul Course De Monterey, the 4th race in the IMSA Sportscar Championship, served as the catalyst for the event, providing the inspiration to come together and celebrate. 

 

Côte De California began on Friday in Southern California where participants gathered at the infamous Duke's in Malibu for a registration lunch overlooking the Pacific. From there the journey commenced taking guests on a scenic route to Paso Robles. Arriving at Allegretto Vineyard Resort, guests were welcomed with a celebratory champagne toast. As the day transitioned into evening, dinner was served on the picturesque East Terrace of Tooth & Nail Winery, providing breathtaking views of the vineyard.

 

On Saturday, participants from Southern California began their day with a delightful brunch at Allegretto before making their way to Monterey. Meanwhile, the Côte De California NorCal leg began with a memorable lunch at the esteemed Issimi Meccanica. Participants then embarked on a picturesque drive to the prestigious Canepa Motors, where an exclusive tour awaited them. This unique opportunity allowed guests to immerse themselves in the world of automotive excellence, exploring a collection of rare and iconic vehicles while gaining insights into the rich history of the industry. 

After the curated drives, participants from NorCal & SoCal joined forces at Weathertech Raceway Laguna Seca to watch The Michelin Pilot Challenge 120. Following check in at Hyatt Regency and Spa, dinner was served in the atrium at the historic Sardine Factory in downtown Monterey. The first annual Motul Course De Monterey served as the main event. Participants were given the access of a lifetime from Motul. VIP Hospitality was stationed at Laguna Seca's Lakebed Lounge with premier parking in addition to a Rooftop Pavilion with arguably the best views of the track. In the hospitality areas French inspired hors d'oeuvres and libations were served throughout the day. After the exhilarating rush of the race, it was time for Côte De California to take to the track. Guests had the unique opportunity to participate in a parade lap, creating a memorable and immersive experience. The excitement and camaraderie among fellow enthusiasts were palpable as they embarked on this unforgettable journey together.

 

The first annual Motul Course De Monterey and the remarkable festivities of Côte De California truly showcased the passion for automotive excellence and the joy of shared experiences. It was an event that united enthusiasts, provided exclusive access, and left a lasting impression on those who attended. Stay tuned for future events where we will continue to celebrate the thrill of the race track, the beauty of curated drives, and the unmatched camaraderie of the automotive community.

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FEATURED PARTNERS

The inaugural Motul Côte De California, held in May 2023, brought together automotive enthusiasts from Northern and Southern California for the ultimate rally experience. Motul Course De Monterey, the 4th race in the IMSA Sportscar Championship, served as the catalyst for the event, providing the inspiration to come together and celebrate. 

 

Côte De California began on Friday in Southern California where participants gathered at the infamous Duke's in Malibu for a registration lunch overlooking the Pacific. From there the journey commenced taking guests on a scenic route to Paso Robles. Arriving at Allegretto Vineyard Resort, guests were welcomed with a celebratory champagne toast. As the day transitioned into evening, dinner was served on the picturesque East Terrace of Tooth & Nail Winery, providing breathtaking views of the vineyard.

 

On Saturday, participants from Southern California began their day with a delightful brunch at Allegretto before making their way to Monterey. Meanwhile, the Côte De California NorCal leg began with a memorable lunch at the esteemed Issimi Meccanica. Participants then embarked on a picturesque drive to the prestigious Canepa Motors, where an exclusive tour awaited them. This unique opportunity allowed guests to immerse themselves in the world of automotive excellence, exploring a collection of rare and iconic vehicles while gaining insights into the rich history of the industry. 

After the curated drives, participants from NorCal & SoCal joined forces at Weathertech Raceway Laguna Seca to watch The Michelin Pilot Challenge 120. Following check in at Hyatt Regency and Spa, dinner was served in the atrium at the historic Sardine Factory in downtown Monterey. The first annual Motul Course De Monterey served as the main event. Participants were given the access of a lifetime from Motul. VIP Hospitality was stationed at Laguna Seca's Lakebed Lounge with premier parking in addition to a Rooftop Pavilion with arguably the best views of the track. In the hospitality areas French inspired hors d'oeuvres and libations were served throughout the day. After the exhilarating rush of the race, it was time for Côte De California to take to the track. Guests had the unique opportunity to participate in a parade lap, creating a memorable and immersive experience. The excitement and camaraderie among fellow enthusiasts were palpable as they embarked on this unforgettable journey together.

 

The first annual Motul Course De Monterey and the remarkable festivities of Côte De California truly showcased the passion for automotive excellence and the joy of shared experiences. It was an event that united enthusiasts, provided exclusive access, and left a lasting impression on those who attended. Stay tuned for future events where we will continue to celebrate the thrill of the race track, the beauty of curated drives, and the unmatched camaraderie of the automotive community.

The notorious BullFest was a Lamborghini-only rally that was ahead of its time, setting the industry precedent for years to come. Created by Hovik Gevorgian of Driving Force Club in 2015 and assisted by the LINQ Project in 2017, subsequently produced by LINQ Project in 2018 and 2019, BullFest fostered a camaraderie unlike any other, often lost at rallies today. BullFest consistently sold out with over 100 Lamborghinis at every event. Hovik’s Driving Force Club forged friendships that withstand the test of time, crafting unforgettable memories and inspiring limitless creativity.

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EMELIA HARTFORD

@MS.EMELIA

SPECIAL GUESTS

TAP TO FOLLOW

ALOISA RUF

@ALOISARUF

EMELIA HARTFORD

@MS.EMELIA

SPECIAL GUESTS

TAP TO FOLLOW

EMELIA HARTFORD

@MS.EMELIA

Friday | Malibu to Paso Robles

Saturday | Silicon Valley to Monterey

Sunday | Motul Course De Monterey

Saturday | Paso Robles to Monterey

BullFest Miami 2019 commenced on Friday, February 22nd, at Ferraro's Kitchen where the essence of Italy was encompassed in the candlelit courtyard. Saturday began with the annual BBQ at Prestige Imports Lamborghini Miami, flooding the parking lot with over 120 Lamborghinis of all years and models. In true Miami fashion, the vehicles roared through the streets to Gilbert's Resort in Key Largo. Later that evening, participants gathered again at Smith & Wollensky for dinner overlooking a gorgeous bayside view. Sunday, the driving day, began early. Breakfast was served at the beautiful Frost Science Museum, offering guests private behind-the-scenes access. A driver’s meeting followed breakfast, and then it was time to truly enjoy the fantastic machines dedicated to this weekend. From Miami, a spirited jaunt towards Naples ensued along the oh-so-straight Alligator Alley. The group stopped at the Seminole Reserve to fuel up before a stopover at Seasons 52 for lunch.

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BullFest Miami 2018 began Friday, February 23rd, at the infamous We Are Curated in Downtown Miami for the introductory gathering where owners and passengers shared their enthusiasm for the days to come. Rusty Pelican, a waterfront restaurant, helped close out the day with Miami’s stunning skyline as a backdrop. But the real fun was set to begin in the morning. Saturday started with the annual BBQ at Lamborghini Miami. After lunch, the route took us north to the Florida Turnpike, south to Downtown, and roaring through the Port of Miami tunnel. We arrived at Jungle Island just in time for a fabulous sunset. After an exhausting day, participants relaxed before gathering for a dinner party on the top floor at the award-winning 1111 Lincoln Road, catered by some of Miami’s favorite local spots. Sunday started early, with a driver’s meeting following breakfast, and then it was time to journey along Alligator Alley to Naples. The group stopped for a quick fuel run at the Seminole Reserve before a stopover at the Ritz Carlton for lunch. To cap off the weekend, we ventured through the Tamiami Trail and stopped to see some alligators!

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