In May 2023, LINQ Project planned and launched the inaugural Motul Côte De California, a curated rally experience uniting enthusiasts from Northern and Southern California. Centered around the first-ever Motul Course De Monterey, the weekend combined scenic drives, elevated hospitality, and exclusive access during IMSA’s fourth championship round.
In collaboration with Motul, our team led event planning and logistics, developed all marketing and creative assets, produced media coverage, coordinated with IMSA and WeatherTech Raceway Laguna Seca, and managed relationships with attending influencers.
The journey began with a coastal kickoff lunch at Duke’s in Malibu, followed by a drive to Paso Robles with a stay at Allegretto Vineyard Resort and dinner at Tooth & Nail Winery. Meanwhile, NorCal participants began with lunch at Issimi Meccanica and a private tour at Canepa Motors before heading to Monterey.
Both groups came together at WeatherTech Raceway Laguna Seca for the Michelin Pilot Challenge and Motul Course De Monterey. VIP hospitality at the Lakebed Lounge and Rooftop Pavilion offered trackside views and French-inspired refreshments. The weekend concluded with a parade lap experience on track for guests.
The event delivered strong results both on-site and online, with engagement from notable automotive figures such as Emelia Hartford, Samantha Tan, and Aloisa Ruf. Côte De California offered the Motul community a memorable weekend centered around driving, racing, and meaningful connections.
In May 2023, LINQ Project planned and launched the inaugural Motul Côte De California, a curated rally experience uniting enthusiasts from Northern and Southern California. Centered around the first-ever Motul Course De Monterey, the weekend combined scenic drives, elevated hospitality, and exclusive access during IMSA’s fourth championship round.
In collaboration with Motul, our team led event planning and logistics, developed all marketing and creative assets, produced media coverage, coordinated with IMSA and WeatherTech Raceway Laguna Seca, and managed relationships with attending influencers.
The journey began with a coastal kickoff lunch at Duke’s in Malibu, followed by a drive to Paso Robles with a stay at Allegretto Vineyard Resort and dinner at Tooth & Nail Winery. Meanwhile, NorCal participants began with lunch at Issimi Meccanica and a private tour at Canepa Motors before heading to Monterey.
Both groups came together at WeatherTech Raceway Laguna Seca for the Michelin Pilot Challenge and Motul Course De Monterey. VIP hospitality at the Lakebed Lounge and Rooftop Pavilion offered trackside views and French-inspired refreshments. The weekend concluded with a parade lap experience on track for guests.
The event delivered strong results both on-site and online, with engagement from notable automotive figures such as Emelia Hartford, Samantha Tan, and Aloisa Ruf. Côte De California offered the Motul community a memorable weekend centered around driving, racing, and meaningful connections.
The notorious BullFest was a Lamborghini-only rally that was ahead of its time, setting the industry precedent for years to come. Created by Hovik Gevorgian of Driving Force Club in 2015 and assisted by the LINQ Project in 2017, subsequently produced by LINQ Project in 2018 and 2019, BullFest fostered a camaraderie unlike any other, often lost at rallies today. BullFest consistently sold out with over 100 Lamborghinis at every event. Hovik’s Driving Force Club forged friendships that withstand the test of time, crafting unforgettable memories and inspiring limitless creativity.
EMELIA HARTFORD
@MS.EMELIA
SPECIAL GUESTS
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EMELIA HARTFORD
@MS.EMELIA
EMELIA HARTFORD
@MS.EMELIA
ALOISA RUF
@ALOISARUF
BullFest Miami 2019 commenced on Friday, February 22nd, at Ferraro's Kitchen where the essence of Italy was encompassed in the candlelit courtyard. Saturday began with the annual BBQ at Prestige Imports Lamborghini Miami, flooding the parking lot with over 120 Lamborghinis of all years and models. In true Miami fashion, the vehicles roared through the streets to Gilbert's Resort in Key Largo. Later that evening, participants gathered again at Smith & Wollensky for dinner overlooking a gorgeous bayside view. Sunday, the driving day, began early. Breakfast was served at the beautiful Frost Science Museum, offering guests private behind-the-scenes access. A driver’s meeting followed breakfast, and then it was time to truly enjoy the fantastic machines dedicated to this weekend. From Miami, a spirited jaunt towards Naples ensued along the oh-so-straight Alligator Alley. The group stopped at the Seminole Reserve to fuel up before a stopover at Seasons 52 for lunch.
BullFest Miami 2018 began Friday, February 23rd, at the infamous We Are Curated in Downtown Miami for the introductory gathering where owners and passengers shared their enthusiasm for the days to come. Rusty Pelican, a waterfront restaurant, helped close out the day with Miami’s stunning skyline as a backdrop. But the real fun was set to begin in the morning. Saturday started with the annual BBQ at Lamborghini Miami. After lunch, the route took us north to the Florida Turnpike, south to Downtown, and roaring through the Port of Miami tunnel. We arrived at Jungle Island just in time for a fabulous sunset. After an exhausting day, participants relaxed before gathering for a dinner party on the top floor at the award-winning 1111 Lincoln Road, catered by some of Miami’s favorite local spots. Sunday started early, with a driver’s meeting following breakfast, and then it was time to journey along Alligator Alley to Naples. The group stopped for a quick fuel run at the Seminole Reserve before a stopover at the Ritz Carlton for lunch. To cap off the weekend, we ventured through the Tamiami Trail and stopped to see some alligators!
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